Last week OK Go, an indie pop band, left their record label EMI. The decision was made after EMI chose to block all imbedding of OK Go’s videos on the internet. Below is a piece from fastcompany.com on the news. As a young PR person I completely agree with OK Go’s choice, in this day and age viral videos are one of the fastest ways to get your name out there. Although the videos that EMI still has rights to still may be banned from embedding, at least in the future OK Go will have control of their content on the internet and how it is disseminated.
Lady Gaga’s new song Telephone, wow, holy product placement batman. You’ll see some brands that normally aren’t targeted toward teens and twenty something’s in this video. What is also great about the video is that it’s more like a movie, which is pretty new and different considering that most music videos are rarely played in their entirety on MTV or VH1. Some of the products in the video are; Wonder Bread, Miracle Whip and Polaroid which to today’s teens are products that are hardly on their radar. Now that Lady Gaga has taken a Polaroid of Beyoncé there’s a good chance that 15 to 20 year olds everywhere will run out and by a Polaroid for their summer adventures. Now that I think of it, that would be a fun way to document a road trip…ah and the magic of product placement strikes again.