I knew it was only a matter of time, and of course not very much of it because PR folk tend to jump on a band wagon before it’s even a wagon, before PR pros started really interjecting their opinions on the BP oil spill. I’m so glad this post was is up on Digital PR Perspectives in regards to the BP spill in the Gulf of Mexico. With some great insights from three well respected PR Pro’s, including Gini Dietrich and Heather Whaling (You know me, I’m a “girl power” girl) this post really gets to the oh so basic nuts and bolts of what BP should have done.
For me as a young entry level PR person its hard to grasp that a major company wouldn’t have taken these actions within hours of the spill. Company’s large and small across the country, well the world need to realize the power of basic social media ie Facebook and Twitter. It really is your best friend or worst enemy. In this case BP’s worst enemy so much is being discussed online via blogs and tweets about their company and the disastrous effects of the spill and BP is hardly making a peep, at least in the same language. Yes they are on the major news networks but even there things are going from bad to worse. Be up front, proactive and timely, I would have to say in regards to BP that’s three strikes and their out.
Enough of my diatribe, here is the link to the discussion between Heather Whaling, Danny Brown and Gini Dietrich.
Enjoy, and of course let me know what you think.